TIKTOK STATS: 2025

As TikTok continues to grow worldwide, we take a look at the important numbers in 2025.

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Monthly Active Users (MAU) ≈ 1.59 billion — globally Buffer reports TikTok’s global MAU hit 1.59B in early 2025 (Buffer)

Ad Reach / Potential Audience 1.59 billion users (as ad reach) — DataReportal says TikTok ads reached 1.59B users in Jan 2025 (DataReportal – Global Digital Insights)

U.S. Monthly Users ~ 117.9 million — eMarketer estimate for 2025 (Backlinko)

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U.S. Daily Active Users ~ 82.2 million — Backlinko reports 82.2M daily users in the U.S. (Jan 2025) (Backlinko)

2024 Revenue ~$23 billion — Business of Apps reports TikTok generated ~$23B revenue in 2024 (Business of Apps)

Revenue Sources ~77% advertising, rest from commerce & in-app purchases — From the 2024 breakdown (Business of Apps)

Total App Downloads (cumulative) Over 4.1 billion - Agorapulse reports >4.1B downloads overall (Agorapulse)

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User Demographics & Behavior • 58% of consumers have TikTok accounts — Sprout Social Index 2025 (Sprout Social) • 63% of U.S. teens use TikTok

Content / Creator Activity ~117 million posts per day — Based on reverse-engineering a full hour and estimating content volume (arXiv)

Creator Base ~16.4 million active creators (posting at least monthly) — Reported by Zebracat AI compilation (Zebracat)

TikTok Shop / E-commerce • Over $1 billion in monthly U.S. sales via TikTok Shop (2025 estimate) • TikTok shopping penetration: ~58% of users shop on the platform — From AMZScout / TikTok Shop stats (AMZScout)

European Users Over 200 million monthly users across Europe — Reported in 2025 by Reuters (Reuters)