‘People Watching’ by SAM FENDER: Review

(Photo credit: @Sam_fender on instagram)

Sam Fender’s new single People Watching—the title track from his highly anticipated third album—is an emotionally charged tribute to his late mentor and friend, Annie Orwin. Known as a surrogate mother figure in Fender’s life, Orwin played a significant role in encouraging his career and confidence on stage. Fender shared that the song reflects moments spent with her in her final days, particularly walking to and from the care home where she passed away. These memories are captured in poignant lyrics like, “I stayed all night till you left this life ‘cos that’s just love”, showcasing the song’s deeply personal roots and Fender’s heartfelt storytelling.

Musically, People Watching blends Fender’s signature heartland rock sound with cinematic arrangements. Co-produced by Adam Granduciel of The War on Drugs, the track builds to an anthemic crescendo, featuring powerful saxophone melodies that add emotional weight reminiscent of Bruce Springsteen’s influence. Fans and critics alike praise the track for balancing universal themes of love and grief while remaining intensely personal—an example of Fender’s growth as both a songwriter and artist.

The single’s release sets the tone for his upcoming album, which Fender describes as “outward-pointing” and a collection of stories from his hometown and life. People Watching reflects not only grief but also healing, cementing Fender’s ability to create music that resonates on a deeply human level​. Fans can look forward to the full album dropping in February 2025.

‘People Watching’ is out now on all major streaming platforms.

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