“Sound of Thunder” - Artificial Incline
Photo Credit: Artist EPK
From the quiet corners of Strathmore, Alberta, comes a storm that’s more personal than powerful—Artificial Incline’s new single “Sound of Thunder” is less about weather and more about the emotional aftershocks of growing up, losing people, falling in love, and figuring out how to keep going.
This track feels like a hug, a journal entry, and a punch to the chest, all wrapped into one.
Musically, “Sound of Thunder” lives somewhere between indie singer-songwriter vulnerability and a more tech-savvy, ambient pop aesthetic. It’s polished but still raw—like someone turned a page out of their diary into a synth-washed, cinematic soundscape.
The production blends warm, minimal instrumentation with electronic flourishes that pulse and shimmer like distant lightning. It’s immersive in that “sit back, put your headphones on, and disappear for a few minutes” kind of way. A delicate beat holds it all together while the vocals—earnest, reflective, full of weight—take center stage.
This isn’t just music. It’s memory, emotion, and catharsis set to sound.
Artificial Incline started writing this track as a teenager, and you can feel that emotional core—raw, sincere, unfiltered. But they didn’t just leave it there. In 2024, those same lyrics were revisited, matured, reframed through the lens of life experience. It’s a rare blend of youthful honesty and adult perspective.
Love. Loss. Letting go. It’s all there. The lyrics feel deeply personal, but still universal. You don’t have to know the whole story to feel what they’re saying. If you’ve ever lost someone or tried to carry a memory with you through time, this track’s going to sting in the best way.
What makes “Sound of Thunder” even more special is how it was created. This isn’t some big-budget studio record—it’s a thoughtful marriage of music and tech. Artificial Incline has tapped into digital production not just to sound good, but to tell a story. The result is something polished yet organic, a beautiful example of DIY music done right.
And while the gear and the process matter, it all circles back to something incredibly human.
As Artificial Incline puts it:
“Good things take time.”
That quote feels like the heartbeat of the whole project. It’s not just about the years it took to finish this track—it’s about everything those years taught them.
Imagine driving through an open stretch of road during a thunderstorm. Not the violent, chaotic kind—but that heavy, contemplative kind. You’re watching the sky flicker, thinking about people you’ve lost, memories you wish you could bottle up, and the weird, bittersweet beauty of being alive. That’s “Sound of Thunder.”
It’s for fans of thoughtful, emotionally complex music. If you like Bon Iver, SYML, early James Blake, or even the introspective side of The Japanese House—you’ll find yourself replaying this one late into the night.
“Sound of Thunder” is more than a song. It’s a reflection. A release. A time capsule with an updated soundtrack. Artificial Incline doesn’t just make music—they build emotional landscapes. This is one of those songs that might catch you off guard, but it won’t let go.
Get ready to feel some feelings.
“Sound of Thunder” is available now on all major streaming platforms
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