Let’s talk about Social Gravy—the duo who aren’t afraid to wear their heart on their fretboards. With their latest single, “These Are The Times,” Brad Kohn and Vee Bordukov trade in the grit of earlier tracks like “Lone Wolf” for something lighter, brighter, and refreshingly romantic.

It hits like a memory you forgot you missed.

Inspired by a real-life moment in sunny Santa Monica, “These Are The Times” started as a throwaway line from Brad’s former girlfriend—“These are the times, Bradley, these are the times!”—but it bloomed into a track that feels like the golden hour in musical form. There’s a warmth here that’s contagious. Think: 2000s-era pop rock with just enough indie edge to keep it authentic. Something you could imagine on a soundtrack for falling in love or driving down Pacific Coast Highway with the top down.

There’s a bittersweetness wrapped in bright, clean production—no frills, just feeling.

The lyrics are simple but effective:

“I’ve dreamt for a lifetime or two / Every second alive / These are the times”

It’s the kind of lyric that sneaks up on you—not overly poetic, but it lands, especially when you’re feeling nostalgic or watching your past flash by in an Instagram reel.

While “Lone Wolf” roared with crunchy riffs and rough edges, “These Are The Times” is a softer detour, wrapped in jangly guitars, shimmering synth flourishes, and a melody that instantly nestles into your subconscious. It’s the kind of track that would fit right at home between a Coldplay anthem and a Phoenix B-side.

What’s clever is how it nods to both the old school and the new wave—you’ll hear whispers of classic 70s songwriting mingling with modern production sensibilities. It’s polished without being too clean, emotional without being melodramatic.

This single is just the romantic appetizer ahead of a full EP due later this year. If this track is the vibe setter, then color us curious for what’s next—especially since the band hints at pushing their emotional and sonic boundaries even further.

There’s also a music video in the works, which (fingers crossed) captures the golden, cinematic flair of this song. Expect something soaked in sunset tones, city lights, and that LA magic that somehow makes even heartbreak feel hopeful.

“These Are The Times” isn’t about chasing trends—it’s about capturing a feeling. It’s sentimental, sincere, and just the right amount of nostalgic. It reminds us that sometimes, the most powerful thing a song can do is remind you to look around and realize you’re already in the good old days.

Play it when the sun hits just right. Play it when you’re in your feelings. Play it when you need a reminder that love songs still mean something.

“These Are The Times” is available now on all major streaming platforms

Listen to Social Gravy and other similar artists on our Spotify Playlist ‘New Music Spotlight - Indie & Alternative’

“These Are The Times” - Social Gravy

“Fireman” - Worcester Ground

“Train Tracks” - Saint Nick the Lesser