“SHIFT” - Amara-Fe
Photo Credit: Artist EPK
Amara-Fe steps boldly into the spotlight with her new release SHIFT — a high-voltage fusion of alt-rock, dark-pop, and commercial pop that proves she’s an artist unafraid of big ideas and even bigger emotions. This record, packed with 24 tracks of pure energy and passion, is as eclectic and unpredictable as its creator — a sonic experience that blends shimmering pop sensibilities with the grit of alternative rock.
From the first beat, SHIFT lives up to its name. It’s a record in constant motion — shifting gears between infectious hooks, textured vocals, and genre-bending production. Each track carries its own spark of originality, yet they all orbit the same creative core: Amara’s fearless love of sound and experimentation. There’s a restless curiosity here, a desire to try everything and feel everything, and that energy is contagious.
What’s especially fascinating is that SHIFT wasn’t born from imitation or trend-chasing. Amara-Fe didn’t set out to emulate a specific artist — instead, she drew from the vast world of music itself. “I’m inspired by music in general,” she shares, and it shows. Every song feels like a new exploration of what pop can be: bold, dynamic, and completely alive. It’s a record that finds its strength not in comparison, but in originality.
Amara-Fe’s musical DNA runs deep — her paternal lineage ties back to Charlie Wilson and The Gap Band, while her maternal side connects to the legacy of Minnie Riperton. That dual heritage — funk, soul, and pure melodic genius — echoes through SHIFT, though never in a nostalgic way. Instead, she channels that legacy into something distinctly her own: a voice and vision built for the future.
Photo Credit: Artist EPK
Recorded in the creative comfort of her Texas home base, SHIFT thrives on freedom — the kind that comes from making music without boundaries. The fact that Amara managed to craft 24 unique songs without losing momentum speaks volumes about her discipline, imagination, and sheer joy for the process. Every chorus feels designed for the dance floor, but beneath the gloss, there’s a message about perseverance, identity, and faith in one’s creative instincts.
Amara-Fe sums it up best herself: “Stay creative, and when the doors shut, stay calm, positive, and create your own lane through focus.” That mindset pulses through SHIFT — an album that doesn’t wait for permission, doesn’t follow trends, and doesn’t apologize for its confidence. It’s an electrifying, emotional, and endlessly replayable statement from an artist who’s ready to make her mark — on her own terms.
“SHIFT” is available now on all major streaming platforms
Follow Amara Fe - Spotify | Amazon | Youtube
Listen to Amara Fe and other similar artists on our Spotify Playlist ‘New Music Spotlight - Pop’
